In an ocean of beauty brands all vying to get you looking as "perfect" as possible, it's a rare brand that dares to bob it's head up above the water and tell you that perfection is what you already are. That you don't need to worry about your freckles, your birthmarks, your wonky tooth (I'm looking squarely in the mirror on that one!) The brand that does so will always get my vote. Just looking around me at all the images presented to young girls today telling them what they should look like, with a Kardashian smokey eye, TOWIE false tan and lashes and Hollyood-style whiter-than-white teeth just leaves me in despair for many reasons. Where is the individuality? Are these girls really wanting to be clones of each other? And how many of them are really happy on the inside, when the pressure to look Barbie-doll pretty on the outside can be so demoralising and depressing.
Illamasqua has always been the champion of individuality. Think of a look and you'll find a product in Illamasqua that will satisfy your artistic craving. Think of a beauty taboo and it's a fair bet that Illamasqua will have smashed it, and if they haven't yet, you can take a second bet it's on their radar. Think back to the Generation Q collection, categorically bringing the fun of make-up back to the more mature woman.
|Alex Box, Creative Director of Illamasqua|
|L to R: Fragile, Speckle, Mottle|
|Blusher in Duo 1, Shades Lover and Hussy, Lipstick in Immodest|
The fresh green Lipgloss in Shoot is the most Illamasqua-ish from the range - something I hope I'll be brave enough to wear, perhaps with very neutral eyes and cheeks, but I'm going to need a little convincing!